The Digital Media & Arts pathway allows students to build skills in digital photography and computer graphics for personal interest or a future in digital media, with opportunities for certificates, degrees, and careers in marketing and graphic design. Students use industry-standard equipment and software to create project portfolios, marketing brochures, catalogs, event fliers and posters, business cards, web page layouts, media announcements, manuals and more. Creativity and design skills are learned as students develop skills in composition and visual design, such as typography and layout, logo, brand design, and color theory.