ADMINISTRATIVE REGULATION - 7114.1

The Irvine Unified School District acknowledges the importance of communication to the community through the use of marquees on school property. School marquees are designed and maintained to:

• inform the community (parents and students) about the schools
• support parents, students, and staff in their efforts on behalf of students

Such marquees, at the entrance to a school site, or adjacent to roadways, shall be sensitive to community interests in terms of configuration, design, and content. Marquees shall avoid displays that are determined to present a safety risk to passing vehicular traffic. The District shall provide adequate supervision of the operation and appropriate use of school marquees.

All marquees shall be implemented in accordance with the following administrative regulations:

1. Any item displayed on the marquee requires approval by the principal or designee for content and appropriateness of visual display.
2. School marquees are designed for campus-related information only. An exception may be made for national tragedies, in which case a video of the American flag at half-staff and/or a message of sympathy or condolence may be displayed.
3. Marquee devices shall not be used for commercial advertising, except that a commercial sponsor may be acknowledged as providing financial support for a given activity or for the cost of the marquee itself. In this case, only the donor’s name and a logo, if applicable, shall be displayed.
4. Marquees at elementary and middle schools shall be mounted directly to a building in the vicinity of the entrance to the school. Marquee size shall conform with district guidelines.

Electronic marquee devices shall be implemented in accordance with the following additional administrative regulations:

1. The operation of any IUSD school marquee shall be limited to the hours appropriate for each school’s individual community. Hours of operation must be approved by the principal. At no time will any IUSD school marquee be operated between the hours of 11:00 p.m. and 6:00 a.m.
2. Each school shall adhere to the procedures and regulations below:

• Content, whether streaming text or visual, shall conform to the restrictions placed on district web pages (see Board Policy 1113).  Additional content restrictions may be placed by the school.
• Images of people shall conform to the restrictions place on district web pages (see Board Policy 1113).  Additional restrictions may be placed by the school.
• If the marquee is in view of vehicular traffic:

1) full motion video shall not be permitted
2) animation shall be permitted only if it is used as a transition between announcements or if the animation has, at a glance, a predictable pattern, or conclusion
3) visual must remain visible for four seconds minimum

3. At the beginning of the school year, it is the responsibility of the principal to implement training for any staff member or other individual, designated by the principal, who will participate in the operation of the school’s marquee. The training shall include information regarding the school’s procedures and regulations and IUSD Administrative Regulations regarding the appropriate operation of a marquee.

October 17, 2003
Rev. May 14, 2004
Rev. Nov 2004