DISTRICT-SPONSORED SOCIAL MEDIA

ADMINISTRATIVE REGULATION - 1114

Purpose Statement

The purpose of any official District social media platform shall be to further the District's vision and mission, support student learning and staff professional development, and enhance communication with students, parents/guardians, staff, and community members.

Definitions

Social media – means any online platform for collaboration, interaction, and active participation, including, but not limited to, social networking sites such as Facebook, Twitter, Instagram, YouTube, LinkedIn, or blogs; however, excluding District-adopted educational and administrative software.

Official District social media platform is a site authorized by the Superintendent or designee. Sites that have not been authorized by the Superintendent or designee but that contain content related to the District or comments on District operations, such as a site created by a parent-teacher organization, booster club, or other school-connected organization or a student's or employee's personal site, are not considered official District social media platforms.

Authorization for Official District Social Media Platforms

The Superintendent or designee shall authorize the development of any official District social media platform. Teachers and coaches shall obtain approval from the principal before creating an official classroom or team social media platform.

Guidelines for Content

The Superintendent or designee shall work with school sites and others maintaining official District social media platforms to provide current information regarding District programs, activities, and operations, consistent with the goals and purposes of this policy and regulation. Official District social media platforms shall contain content that is appropriate for all audiences.

The Superintendent or designee shall work with school sites and others maintaining official District social media sites to ensure that official District social media platforms are regularly monitored. Staff members responsible for monitoring content may remove posts that violate the platform terms and conditions, or that are not within this policy and corresponding regulation, by working through the platform provider.

Each official District social media platform shall prominently display District contact information, for individuals to inform the District of violations of District guidelines on the use of official District social media platforms.

District employees who participate in official District social media platforms shall adhere to all applicable District policies and procedures, including, but not limited to, professional standards related to interactions with students.

All staff shall receive information about appropriate use of the official District social media platforms.

Policy Adopted:  October 3, 2017